01
Take the 10-question assessment
We match by drive and ambition type. Not resume or job title.
Launching in Charlotte · Manual cohorts starting April 2026
Find the people who get it.
Find ambitious people who get it. Then actually become friends.
Her why
"I want to make my parents proud and give back for everything they sacrificed. And prove that being called 'too much' was exactly what it takes."
His why
"I started my first business with $40. I refuse to let my family struggle the way I did."
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Psychographic matching
Matched by drive and ambition type, not demographics
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Structured cohorts
4-week groups or 1-on-1 with built-in accountability
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Buzz coordinates everything
AI handles scheduling, location, prompts. Zero friction.
The problem
The more ambitious you become, the more alone you feel.
The Ambition Tax
You moved cities. Started the business. Bet on yourself. Then realized nobody gets it anymore. 37 million Americans relocate every year. 48% feel lonely in their new city.
Sources: U.S. Census Bureau; Cigna Healthcare Global Mobility Study 2024
The Follow-Through Gap
You meet someone great at an event. Exchange numbers. "We should grab coffee!" ...and then nothing happens. Existing platforms stop at the introduction. Bumble BFF gets you one coffee. TimeLeft gets you one dinner. Then you drift. The gap isn't meeting people. It's turning introductions into real relationships.
No Solution Exists
Bumble BFF: Match, coffee, ghost.
TimeLeft: One dinner, basic follow-up.
Real Roots: 6-week structure, but women-only.
How it works
Connection that actually means something.
02
Get matched with 3 compatible people or 1-on-1
Buzz (our AI) matches you by ambition type and energy style. We review every match personally.
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Week 1 is free
Meet your cohort for dinner, drinks or events. See if you vibe.
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Weeks 2-4: Build real relationships
$30/month unlocks weeks 2-4. Weekly prompts. Buzz handles scheduling. Just show up.
Built for safety
Safe enough to be real.
If you're a woman trying to build your network or meet high-caliber people online, every other platform has failed you. SoftLaunch is different by design.
What's built in
- Real verification on every account
- AI-powered message screening
- Gender modes: connect with who you choose
- Photo and screenshot protection
- Location sharing for meetups
- Emergency safety features
Is this for you?
This is for you if...
→ You moved to a new city and your phone is full of contacts but empty of real ones
→ You're building something and nobody around you understands the grind
→ You're a woman who's done with unsafe platforms and unserious people
→ You're tired of being the most ambitious person in every room
→ You've been called "too much" like that's a bad thing
→ You just want ONE person to call on a Tuesday night who actually gets it
→ You go to networking events and leave feeling more alone than before
Our story
We built this because we lived it.
We're Alex and Mallika. Two ambitious people who got tired of feeling like aliens in their own city. One night, Mallika said she wished there was an app to find people who think like her. Not just anyone, but people who understand the drive, the sacrifice, and the why behind it all. Alex said "let's build it." We're not a tech company with a clever idea. We're two people solving a problem we carry every single day.
Mallika Choudhary, CEO
#1 nationally ranked sales performer · LA Sparks (WNBA) · Olympic-level swimmer
Alex Van Poole, COO
Built and exited 6-figure business from $40 · Nationally ranked in B2C sales · Speaker at national events
Questions
Frequently asked questions
What is SoftLaunch?
The first platform that uses AI-matched 4-week cohorts or 1-on-1 matching to connect ambitious people. We then structure 4 weeks of meetups with built-in accountability so you actually become friends. Not just an introduction. Real relationships.
Is this a dating app?
SoftLaunch is for finding ambitious peers. People who match your drive, your hunger, your vision. What that becomes is up to you. Professional friendships, accountability partners, relationships, people who get it. We match you with the right people. Where it goes from there is yours to define.
How is this different from TimeLeft or Bumble BFF?
TimeLeft: One dinner, then you're on your own. No follow-through. Bumble BFF: Match, coffee, ghost. SoftLaunch: 4-week structured cohorts with accountability. We solve the follow-through problem.
Who is this for?
Ambitious people. Not based on income or job title. Based on internal drive. The Walmart employee climbing to GM. The hedge fund partner starting their own firm. The aspiring entrepreneur with no network yet. Anyone with hunger, vision, and growth mentality.
How much does it cost?
Week 1 is always free. Meet your cohort or 1-on-1 match, see if you click. No payment required. Premium is $30/month. Unlocks Weeks 2-4, unlimited cohorts, unlimited 1-on-1 matches, and Buzz coordination. Annual is $240/year. Save $120 and lock in your network.
Where is it available?
Launching in Charlotte, NC first. Manual cohorts starting April 2026. App launching summer 2026. Join the waitlist for us to expand to your city.
How does matching work?
10-question assessment surfaces your drive profile. Buzz (our AI) matches you with 3 compatible people for group cohorts or 1-on-1 connections based on ambition type, what you need from peers, and energy style. We (founders) review every match before groups are finalized. Hybrid approach: AI plus human touch.
What happens after Week 4?
You choose. Keep meeting with your cohort. Join a new cohort and meet more people. Take a break. It's flexible. The goal is to help you build a network over time, not just one group.
Join the movement
Your people are out there. Let's find them.
Only 500 founding member spots. Tell us your name, your email, and your city. That's it. Takes 10 seconds.
🔒 No selling your data. Check your inbox after signing up.